Do you know about SEO (Search Engine Optimization) or work as an SEO expert in a company or freelancing?
If your answer is “no” then let me tell you that to understand this article it is very important for you to know about SEO first.
To understand the basics of SEO, you do not need to search on any other website, you can read our article “What is SEO“.
And if your answer is “yes”, then you must read this article because in this article you will know how you can reduce the spam score of a website?
Before knowing the answer to this question, do you know what a spam score is?
If you don’t know then don’t worry!
Through this article you will know what is spam score, on the basis of which factors spam score is measured, how to reduce spam score etc.
So let’s get started!
What is the Spam Score of a Website?
Spam score is a standard created by SEO tool providers that measures how well the features of a website (whose spam score you want to know) match the features of those websites that have been banned or penalized by a search engine.
Did you know that the spam score in percentage tells us how many percent of the features of the website whose spam score you want to know are similar to those of banned or penalized websites.
Spam score considered as
Low spam score when it is between 1%-30%
Medium spam score when it is between 31%-60%
High spam score when it is between 61%-100%
Factors that Determine Spam Score
27 such common features have been found by SEO tools providers like Moz, ahrefs etc. in many of the websites that are banned or penalized by search engines. Spam score is determined based on these 27 common features which are as follows:
- Found low number of pages
- Length of Domain name
- Numbers in domain names
- TLDs correlated with spam domains
- Links to LinkedIn
- To do hyperlink to high CPC text
- Ratio of external links to content
- Meta keywords length
- Meta description length
- Title element length
- Visit Rank
- Defaults to HTTPS
- Presence of email address
- Presence of phone number
- Google font API present
- Presence of Google Tag Manager
- Doubleclick ad tag’s presence
- Rel Canonical
- Browser Icon
- Facebook tracking pixel’s presence
- Number of external outlinks
- Number of domains linked-to
- Vowels/consonants in domain name
- Poison words present
- URL Length
- Hyphens in domain name
- Use of meta keywords
Effects of a High Spam Score on a Website
A high spam score of a website has various negative effects on the website, some of the major effects are as follows:
Search engine rankings
Websites with high spam scores are at risk of being penalized by search engines. Penalties can include a drop in search rankings, decreased visibility, and deindexing by search engines.
Client trust on the website
A high spam score of any website also has a negative impact on the clients visiting the website. It is difficult for them to trust that website easily and thus the mindset of the clients becomes hostile towards the website. Due to the lack of trust on such a website, clients do not like to take any kind of service from the website.
Decline in organic traffic
When a website with a high spam score drops in search engine rankings, it does not appear in SERPs which also reduces the number of visitors to the website. As a result, the organic traffic of the website also decreases.
Ways to Reduce Your Spam Score
Are you worried about your website’s high spam score and want to reduce it?
So now you will know the methods through which you can reduce the spam score of the website which are as follows:
Identify and deny spammy backlinks
The best way to reduce an increased spam score is to first identify those backlinks which are spammy backlinks to your website with the help of any backlinks checker tool and then disavow those spammy backlinks using Google’s disavow tool.
Use unique, high quality, and relevant content
You can prevent your website’s spam score from increasing by using high quality, unique and relevant content on your website because some websites have a high spam score due to the presence of low quality, duplicate and irrelevant content. Apart from this, avoid keyword stuffing on your website and also review the website content regularly.
Website security
Another reason for the increase in spam score of a website is the weak security of the website because there are some malware that take advantage of the weak security of the website and increase the spam score of that website. To avoid this, strengthen the security of the website and filter the website regularly.
Don’t use Black Hat SEO strategies
Never use black hat SEO strategies like hiding text, keyword stuffing etc. to rank your website in SERPs because by doing this you increase the chances of your website getting penalized by search engines and as a result your website may face a high spam score.
Spam Score Checker Tools
Some spam score checker tools are such that they check the spam score of only one website at a time, while some tools are such that they can check the spam score of multiple websites at once, so now you will know about this further:
Single website spam score checker tools
Moz, semrush, Ahrefs and ubersuggest are such popular SEO tools that give the spam score of only one website at a time but the special thing about these tools is that they give the absolutely accurate spam score of any website. You can trust the results of these tools.
Multiple websites spam score checker tools
Following are some tools that can check the spam score of multiple websites at once. Apart from this, you will also know which tool can check the spam score of how many websites at once.
- LetMePost– upto 20 websites
- RobinGupta.com– upto 10 websites
- DA PA Checker– upto 5 websites
- Prepostseo– upto 5 websites
- Reviewgrower– upto 50 websites
- Softo– upto 20 websites
- SmallSEOTools– upto 10 websites
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